Vector Illustration is Essential to Logo Design
Aside from the intuitive tools in the Adobe Illustrator interface, Adobe Illustrator integrates well into an overall design work flow, due to its superior compatibility with programs like Adobe Photoshop, After Effects, Premiere Pro and InDesign. This means that if you want to create a 3D Logo you can literally copy and paste it as a smart object into Photoshop from Adobe Illustrator. You can also import an Adobe Illustrator file directly into Adobe After Effects and make an animated Motion Graphics Logo sequence.
Adobe Illustrator also has the ability to export to multiple vector formats such as EPS and SVG. Vector is important because it is scalable, which means that it will not lose quality when it is enlarged.
Adobe Illustrator Has Unique Tools and Capabilities
Unique features like the Touch Type Tool, the ability to do 3D Typography Directly in Illustrator and the Pathfinder and Shape Builder tools make Illustrator ideal for building complex Logos and Illustrations. The Freehand Pen tool also means if you have traditional illustration skills you can take advantage of this and produce some truly unique and amazing work.
Some Final Thoughts on Adobe Illustrator and Logo Design
There are many tools you can use as well several approaches to Logo Design, but you should always try to make your designs as polished and professional as you can and also consider they way in which they are presented to clients. When presenting Logo Designs it is good to present the thumbnail sketches that were used in their development, as well as present how they may look on a business card and or letter head. Illustrator is a great tool for logo design as it is vector based, scalable, gives access to the various Pantone Color Libraries, and works well with other Adobe applications.
Aside from the intuitive tools in the Adobe Illustrator interface, Adobe Illustrator integrates well into an overall design work flow, due to its superior compatibility with programs like Adobe Photoshop, After Effects, Premiere Pro and InDesign. This means that if you want to create a 3D Logo you can literally copy and paste it as a smart object into Photoshop from Adobe Illustrator. You can also import an Adobe Illustrator file directly into Adobe After Effects and make an animated Motion Graphics Logo sequence.
Adobe Illustrator also has the ability to export to multiple vector formats such as EPS and SVG. Vector is important because it is scalable, which means that it will not lose quality when it is enlarged.
Adobe Illustrator Has Unique Tools and Capabilities
Unique features like the Touch Type Tool, the ability to do 3D Typography Directly in Illustrator and the Pathfinder and Shape Builder tools make Illustrator ideal for building complex Logos and Illustrations. The Freehand Pen tool also means if you have traditional illustration skills you can take advantage of this and produce some truly unique and amazing work.
Some Final Thoughts on Adobe Illustrator and Logo Design
There are many tools you can use as well several approaches to Logo Design, but you should always try to make your designs as polished and professional as you can and also consider they way in which they are presented to clients. When presenting Logo Designs it is good to present the thumbnail sketches that were used in their development, as well as present how they may look on a business card and or letter head. Illustrator is a great tool for logo design as it is vector based, scalable, gives access to the various Pantone Color Libraries, and works well with other Adobe applications.